PHD Media has been testing programmatic linear TV buying and finding it a great complement to traditional TV buying. Discover their approach.
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The post Why one media buyer is embracing programmatic linear TV appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
Research reveals how customers are using video during their shopping journeys. Here are the top three use cases for in-store video shopping behavior.
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Discover three areas that leading online retailers are focusing on to complement their core business by selling ad inventory.
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Nordstrom explains how to move past the buzzwords and rethink your measurement strategy to achieve greater growth.
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To understand what style seekers want to buy and wear we turned to Google search data. Here are five things we learned.
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Fashion trends show that fashion lovers are now global in nature. This creates a new world of opportunities for fashion marketers across the globe.
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The post Fashion consumers are going ‘glocal’ with help from Google and YouTube appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
Online searches that take place in a store have been growing in recent years. Here are four key things to consider in 2019.
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The post Yes, shoppers are using search in your store. Here’s how to help appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
Today’s consumer journey is all over the place. With the upcoming holiday season, marketers shouldn’t miss the chance to reach shoppers at every turn.
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The post How to be a step ahead of today’s consumer journey appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
Online searches that take place in a store have been growing in recent years. Here are four key things to consider in 2019.
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The post Yes, shoppers are using search in your store. Here’s how to help appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
Boxed CEO Chieh Huang shares how to nurture business relationships within the industry. See how building brand partnerships can build long-term growth.
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The post How an industry underdog redefined the retail partnership model appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
Learn how Rothy’s implemented a full funnel marketing strategy to capture consumers at various points in the journey using Google tools.
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The post With a focus on sustainability — and insights — Rothy’s is disrupting the fashion industry appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
Business casual fashion trends are on the rise. Searches for more formal clothing are declining, while searches for comfortable attire are rising.
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The post The enduring fashion trend nobody understands: business casual appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
The Google Doodle, commemorating important events and cultural moments, or honoring notable figures, has humble origins.
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The post Inside Google Marketing: How the Google Doodle helps us connect with people around the world appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
Alaska Airlines shares the search data strategy they used for their campaign that helped quadruple its route coverage and automate tasks.
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The post How Alaska Airlines leveraged search data to fill empty seats appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
Learn about three top viral shopping trends on YouTube and what they mean for marketers. Think with Google takes you inside shopping spree videos.
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The post 3 shopping-related trends you should know about appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
